Ballots are open to all active co-op members.
Danielle Davis
Self Employed
Biography
I started Tasty Proteins to help good food companies find their voice, focus their strategies, and grow. You’ve put the work into your sourcing, your standards, your flavor. Now it’s time to build.
I bring deep industry insight and business acumen - and a healthy dose of humor - to help you grow with integrity and personality. When it comes to marketing communications, I do think good training matters. I still recall the best practices I learned when I started out working for smart people at global firms.
For the past decade or so, I’ve worked to build responsible food and ag businesses in a number of industries, from meat to seafood to produce. I’ve succeeded in leadership positions in business development, marketing, and sales. My niche expertise spans everything from seafood transparency to soil health, and my relationships span the Intermountain West. At times I work with other trusted contractors who have specialized expertise, but because I aim for efficiency, responsiveness, and quick execution, I’m often a one-woman-show helping you reach your goals.
On the side, I’ve been known to write for food and fishing magazines, teach skiing, and float down rivers. I once started a whole-animal cooking and butchery school to help connect the farmers and ranchers I know with interested consumers. I really care about food, but helping people is my purpose.
Relevant skills and experience
Food systems infrastructure and local food policy. Shopper marketing and consumer education. Meat, seafood and produce production. Labeling landscape and claims. Responsible sourcing. Merchandising. Co-marketing. Community engagement and public relations.
Issues of particular interest
Creative solutions to help local producers distribute to the Co-op; shopper education about meat production, specifically beef, supply chains, food systems, nutrition, regenerative ag.
Important issues facing the Co-op
The Co-op is pursuing an important and exciting opportunity to own the producer-to-consumer grocery space in this market. I’ve witnessed great work by Ethan, Stevie and other Co-op team members, and I know the Co-op is a step ahead. I can help develop and advance the initiative and community awareness and perception. We are lucky to have a local market in the Bozeman Co-op that works directly with producers to sell their products at a margin that works for both the Co-op and the producers. We need the community to understand how unique this is, and support the great work the Co-op is and has been doing on this front.
Strengths brought to the board
Deep understanding of production ag, food systems and local food infrastructure.
Synthesizing complex information to effectively communicate with shoppers.
Relationships with regional and local producers.
Shopper marketing and consumer education experience.
Practical knowledge of seafood, meat and produce supply chains.
Two decades of studying consumer demands and behaviors when it comes to good food and sustainable ag, and what motivates purchase and loyalty across different categories.
Interest in serving on the Board
The ability to work collaboratively to grow community support for the Co-op and awareness of its goals and unique role in the community.
I’d also be excited to make connections - for instance, pointing to new sustainable seafood options that are now distributed in Montana.
In addition, I’d be very excited to help influence local policy.
