Wildly Important Goal: To nurture and grow our average weekly customer interactions from 16,400 to 37,500 by the summer of 2036.

The Vision

The 10 Year Strategic Vision

We envision a thriving community driven Co-op that deepens our impact, strengthens our relevance, and cements our place as a cornerstone of our local economy. 

The Why

As a co-operatively owned grocery store, we’re built by and for our member-owners — those who believe that good food and shared values can drive meaningful change. We prioritize sustainability and economic resilience, with an aim to nourish our community and help contribute to a more just and connected food system. 

Our strategic vision represents our commitment to enhancing every aspect of the Co-op experience through intentional leadership, refined branding, and thoughtful communication. It’s about raising the bar with our nourishing products and deepening the value of membership, not just as a benefit, but as a responsibility our staff and members share together. 

We’re refocusing on nourishing as much of our community as possible in order to contribute to a healthier, more sustainable Montana that’s powered by the people who own our store. 

Who We Are 

Mission

We exist to build a stronger community through good food and shared ownership. 

Values

ROOTED: In our community, our local food systems, and in our local economy. 

INTENTIONAL: With our products, operations, and messaging.

NEIGHBORLY: A welcoming hub where people of all backgrounds feel included.

NOURISHING: We always provide fresh, healthy options without compromise. 

Ends

We cultivate a healthy community through food, culture, and economy by: 

1. Providing high quality, healthy, and local foods and goods through an economically sustainable business model. 

2. Setting the bar for an all-welcoming place founded on kindness, respect, and dignity.

3. Supporting the growth and success of Bozeman’s locally owned business. 

How We Get There

To Bring This Vision to Life

We will

1. Remember that this is a 10-year plan that will take sustained effort and have bumps, detours, and occasional shortcuts along the way. WE will approach the journey with patience and grace. 

2. Ensure financial sustainability so we can continue serving our members and mission. 

3. Expand our ability to provide fresh, healthy, and local food by growing revenue in a way that aligns with our values. 

4. Strengthen community partnerships and support local producers, reinforcing our role as an advocate for a resilient Montana food economy. 

How We Will Measure Our Progress

• Sustainable & Desirable Positions: We are committed to building roles that attract and retain top talent. 

• Brand Clarity: Our rebrand will strengthen organizational identity for staff, members, and customers.

• Strategic Plan: create a clear 10-year roadmap guiding our strategic vision. 

• Organizational Health: Create a culture that sustains long-term growth by fostering energy, enthusiasm, and shared purpose that’s measured through staff engagement, retention, and a workplace environment where people feel proud, inspired, and connected.